Glrf Partners With Dieux De L'aviron (Gods Of Rowing) Calendar
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24 November 2014
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The Gay + Lesbian Rowing Federation has formed a promotional and marketing partnership with the Aviron Club Lyon-Caluire, the club behind the 2015 naked rowing calendar, Les Dieux de l'Aviron (The Gods of Rowing). The partnership supports the efforts of GLRF to further the acceptance and inclusion of gay and lesbian rowers, coxies, coaches, and race officials within the broader rowing community. GLRF serves as the exclusive marketing partner for the calendar in North America. The calendar was on display at the GLRF booth for two of the largest fall head races in North America, the Head of the Schuylkill and the Head of the Hooch, and is available online at http://shop.glrf.info
GLRF hopes its sales efforts in North America will develop a greater awareness for the impressive calendar which features several elite rowers who have competed and won gold and silver at the French National Rowing Championships. Proceeds of the sales help to raise funds for the Aviron Club Lyon-Caluire as well as the Gay + Lesbian Rowing Federation.
In turn, the Aviron Club Lyon-Caluire has pledged their support for the Gay + Lesbian Rowing Federation by affixing the GLRF logo directly on the calendar, along with highlighting the three main goals of the organization:
- Provides a worldwide online community to connect gay and lesbian rowers, coxies, coaches, and race and regatta officials
- Seeks to achieve the open acceptance [beyond tolerance] of gay and lesbian rowers in the broader rowing community
- Promotes rowing in the global lesbian, gay, bisexual, and transgender population.
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"... pour la saison 2015 c'est avec GLRF (Gay + Lesbian Rowing Federation) que nous nous associons. GLRF est un club d'aviron voulant faire reculer l'homophobie dans le sport, cause qui nous tient à cœur."
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"...for the 2015 season, it is with GLRF (Gay + Lesbian Rowing Federation) that we have partnered. GLRF is a rowing organization that seeks to reduce homophobia in sport, a cause that is very close to our heart."
GLRF is literally on the front lines striving for acceptance and inclusion of gay and lesbian rowers at all levels of the sport within the broader rowing community. GLRF hosts vendor booths at the largest straight rowing regattas in North America, creating a visible presence to the chief influencers within the rowing community: parents, coaches, teammates, and race officials.
In 2014, GLRF hosted 8 booths at some of the largest rowing regattas, including the San Diego Crew Classic, the Western Intercollegiate Rowing Association Championships, the Southwest Junior Rowing Championships, the American Collegiate Rowing Association Championships, the USRowing Junior National Championships, the Head of the Charles Regatta, the Head of the Schuylkill Regatta, and the Head of the Hooch Regatta.
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