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Christopher Koehler's blog about rowing and writing and who knows what else.


Help me choose a new tagline! Win swag!

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  Posted by Christoarpher , 24 April 2012 · 1,174 views

I’m having a contest and you can win stuff!

So what’s the deal? The deal is that I need a tagline, something sums up and marks off my brand, because like it or not, writing’s a business as much as it’s an artistic and creative pursuit.

I’ve got one, but it’s a little too close to ZA Maxfield’s, for one thing, and she really doesn’t deserve that. (Full disclosure: she’s a dear friend and all kinds of awesome, so there’s really no need to go tearing off in high dudgeon and email her, because all that’s likely to happen is that she’ll email me and we’ll both have a good laugh.) For another, it doesn’t really speak to my writing in particular.

Of all the elements of my writing, the dialogue in particular seems to be It, one of the things that people consistently like about my writing. Reviewers mention it, readers mention it. Even my husband’s noticed it. While I like to think I pour a great deal of effort—the proverbial blood, sweat, and tears—into all aspects of my writing, the dialogue jumps off the page.

I see my dialogue crisp, snappy, true-to-life, and above all witty. It’s what my friends sound like when we’re on fire, and it’s what my son, whom I refer to online as The Kid Himself, is coming to sound like, even thought he’s still several months shy of his ninth birthday. Yeah, there’s an almost-nine year old clone of me running around. The first time I heard him snark I must confess it brought a tear to my eye.

I’ll save how I write dialogue for various guest blog spots as I promote my work, in large part because I’ve never actually sat down to think about the nuts and bolts of it. I make sure my dialogue sounds to my own mind’s ear what people “really sound like,” because let’s not fool ourselves—we’ve all read stories that make us sit up and, with varying degrees of disgust, snap, “That is not what people sound like, certainly not when they’re talking about that.”

I try to raise a more lofty standard. I like to think I succeed, and I like to think many of you agree with me.

So with that in mind, my lovelies, I need you to help me come up with a tagline that keeps that knack for dialogue in mind. It’ll be use on my promo items like all the swag I’m going to have made up for Gay Rom Lit, my email signature, the subheading on this blog, things like that.

Guidelines:

It needs to emphasize the crisp, witty dialogue we all know and love in my writing.

It needs to be succinct, snappy, and short. Think advertising slogan rather than explanation.

Examples:

“Romance is funny, so you might as well laugh at it.” My current one. 1) it doesn’t play off my crisp dialogue. 2) It’s too close to ZAM’s.

“Words of affection wielded with wit.” I can’t say I’m a fan of this due to the alliteration, but this is one example that DSP’s publicity maven and I came up with.

What’s in it for you?

If I choose yours, or if yours inspires me to come up with one I like better, you’ll win a copy of First Impressions or something from my backlist. Or if you’re willing to wait, a copy of Burning It Down (CalPac #3) when it’s released in December.

Or a swag bag full of GayRomLit goodies. I can’t tell you what’ll be in it, because I haven’t ordered anything yet since I’m waiting for my new tag line.

Deadline:

I don’t suppose I have a hard and fast date in mind. As soon as I have one I like, I’ll post it here, tweet it, etc. I don’t want to wait too long, as I’d like to get to ordering all that swag, even though Gay Rom Lit isn’t until October.

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